10 Collective win People’s Choice award!

Last week 4 members of 10 Collective (Becky Ford, Gemma Dinham, Elma Relihan and Louise Ryberg) took part in the Helen Hamlyn Centre for Design’s latest 24-hour Inclusive Design Challenge organised by the Royal College of Art’s Helen Hamlyn Centre for Design.

There were 2 awards given out, one was the judges choice which was voted for by the 5 judges including Michael Wolff which went to The Collective. The People’s Choice award was voted for by the delegates attending the conference which were around 100 people.

The 24-hour Inclusive Design Challenge calls for designers to create a product, campaign or service to improve the lives of people with disabilities. We worked with our design partner Sally Booth, an inspirational woman who is a brilliant artist and also happens to be partially sited. We took detailed accounts of Sally’s difficulties with day to day life which often involved encounters with machine interfaces which weren’t designed for people with sight difficulties.

Our solution was to propose a communications system which would work with the existing chip and pin technology on your bank card. Any transaction involving money would require you to insert your bank card at the start, the system would then recognise you and the preferences you had chosen when you set up the service. This means people with sight difficulties like Sally can opt to have their interfaces with large, high-contrast type, people who are in a hurry can have their regular options as the first to show up and others can just have a more personalised and familiar customer experience. We called the service memo, as it would always remember you and created an identity which was bold, unique and easily recognisable. A system like this would empower people like Sally on an individual basis, as she wouldn’t need to ask anyone for help.

I think this experience proved to us what an amazing amount of work you can get done in 24 hours! The time pressure means you have to make decisions quickly and stick with them. It was a really inspirational experience working with Sally and looking at things that we usually take for granted from a different perspective. Overall it was intense but very rewarding.

Who knows maybe someday memo will be rolled out as a fully functional service!

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